Data shows that digital consumers spend more than 2.5 hours on social media platforms daily, which is why social media marketing is effective. What does this mean for your business? It suggests you have three hours a day to try and reach your target audience (customers). Use that time to promote your product or service effectively.
90% of the brands leverage social media for promotional and marketing campaigns to increase awareness. Social media is thus a marketing tool that every business, including B2B organizations, can use for brand marketing. Below are four facts that clarify why developing and implementing a social media marketing strategy is crucial for your business.
1. Consumers Look To Social Platforms For Recommendations
Word-of-mouth was the most effective marketing method that got the job done before the digital space revolutionized the game. But that is not to say that word-of-mouth is not as powerful as it was back in the day. It just evolved with the times.
Face-to-face communications facilitated by the digital space is a modern way of word-of-mouth conversations. It ensures that others (target audience) hear about your brand and what you offer, and they also can put a face to the name. Social media is today’s “word-of-mouth tool” that continues to prove extremely beneficial to businesses.
81% of social media users say that posts on these platforms shared by their friends and colleagues influence their buying decisions. However, how can you leverage social media as a word-of-mouth strategy for your marketing campaigns?
Encouraging satisfied consumers to leave positive reviews about your product or service on social platforms helps other users know that your product or service comes highly recommended. It is a marketing strategy that can influence the purchasing decisions of more than 80% of social media users.
2. Social Media Marketing Builds Brand Authority
Adopting robust social media marketing methods can improve your brand’s image, making it to be considered an authority in your industry. It is an achievable objective since social platforms provide an ideal space for sharing vital information, including your website address and content, industry knowledge, and other information about your product or service. Check out content marketing services if you need help in this area of your business.
The more you share valuable information, the more users value what you share. Soon, they start viewing you (your brand) as a leader in the industry.
Furthermore, marketing or promoting your business on social platforms creates valuable connections with other industry leaders. Assuming these figureheads share your content on their social platforms will make users consider it authoritative and worth sharing on their social profiles.
3. Your Competitors Already Leverage Social Media
Ignoring social media as a marketing tool is not advisable in this digital era. It is an online space with significant potential for building brand awareness and increasing sales. That is why your competitors are already taking advantage of their social platforms. Hence, you better jump on the bandwagon and put your best foot forward if you want to overshow the competition.
Not taking a proactive part on social media can make customers view your business as untrustworthy or less professional. Therefore, take the time to put in the effort on different social platforms to make your target audience see your business as solid and thriving, capable of standing toe-to-toe with any competitor.
4. You Can Target An Ultra-Specific Audience
Taking advantage of the advertisement platforms on Twitter, Facebook, Instagram, and other social networks enables you to target a specific customer demographic. Such detailed outreach is vital for any marketing campaign.
It lets you target specific users by exploring other features like hashtags to enhance user attraction with the focus on those outside your consumer base who are searching for what you are offering.